Milk Bar Goes All-In With Triple Whale
Milk Bar is a bakery and confectionery company based in New York City. It was founded in 2008 by James Beard award-winning pastry chef Christina Tosi, and gained popularity for delicious desserts like their Milk Bar Pie, Cereal Milk Soft Serve, and Compost Cookie. Milk Bar has bakery locations across the United States serving up sweet (and occasionally savory) treats as well as an online store that brings the Milk Bar experience straight to consumers’ door.
And in our opinion, if you haven’t tried Milk Bar truffles…well, you haven’t lived yet.
Challenge
Milk Bar’s performance marketing team faced the common and frustrating challenge of finding a source of truth while scaling their digital presence. From consolidating disparate data sources and sorting through various metrics across platforms, the team was stretched thin across a bloated tech stack. There had to be a better way to spend their valuable time.
When the team got tired of asking, “Where do you see that number?” they decided it was time to find a centralized solution for analytics and attribution.
Solution
Instead of finding a solution for analytics, attribution, and segmentation individually, Milk Bar’s SVP of Omnichannel, Greg Dalby, wanted to simplify and consolidate. His team went on a hunt to find the perfect Goldilocks solution: easy to use and appropriate for Milk Bar’s current revenue and future growth goals, providing a real-time source of truth at the right price point.
Enter, Triple Whale.
“I really felt like Triple Whale would be a tool where we could all speak the same language. I also liked that it was easy for my team to get to the data that they need to understand.”
Greg Dalby, SVP Omnichannel, Milk Bar
Milk Bar went all-in on Triple Whale’s tools, signing up to use the Summary, Triple Pixel, Insights, and Creative Cockpit to quickly get the performance team on the same page. The first problem Greg wanted the team to tackle? Understanding their customers’ shopping habits and purchase frequency.
“We're not waiting for data pulls to happen and the marketers have access to it. We don't need to rely on someone else to go get the data for them. They're able to access that themselves. So that was a huge step forward for me. And honestly, we've really loved working with the Triple Whale team.”
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