Many DTC brand owners find themselves in a black hole of business logic as they scale, and trying to gather information from several platforms at once means it's more difficult to make confident decisions with the data. Christina Springer Owen detailed how True Classic built a data platform from the ground up in her talk at The Whalies, and she provided some very actionable advice for creating and using a stable data platform.

We're back with another issue of The AI Transformation: a product update on all things Triple Whale! Read on to discover use cases for the new verrsion of Triple Whale, platform updates, trending prompts with Moby, Sequences, the Board of the Week, and a glimpse behind the scenes at what our team is excited about!

Have you met Moby? This article walks you through your first meeting with an incredibly powerful tool! Learn how to use Moby's features as well as some best practices for getting the most out of your prompts for better insights.

When it comes to marketing, it might be difficult to determine which marketing interaction has an impact on a consumer's decision to make a purchase. In this article, we'll cover what the Time Decay Attribution Model is and how more credit can be attributed to the most recent interactions prior to the purchase.

The next generation of Triple wWhale features an easy way to talk to your data, but you have to know how to ask the right questions. In this blog, we'll discuss best practices for data management as well as best practices for using SQL in marketing.

Want to see what the lucky early access users of the new Triple Whale get to use? Take a peek at this update!