Each week, we're taking a peek at ad performance for thousands of Triple Whale customers across a broad spectrum of industries to pick out trends in ROAS, CPA, CPC and CPM on platforms like Facebook, Google Ads, and TikTok. Last week we had a special holiday, Mother's Day, that may have have influenced how ads performed.
These days, there's a plethora of data available for DTC brand owners to utilize in their marketing efforts, but there's often so much data it's tough to make timely and informed decisions. In this article, we discuss the benefits of using SQL for marketing in ecommerce to gain a deeper understanding of your customers, optimize your marketing campaigns in real time, and drive significant revenue growth.
Did you miss the biggest DTC event of the year, and want to know what went down? Check out our recap of the main stage sessions here!
Many members of DTC Twitter were sounding the alarm that something was very wrong with Meta in March of 2024. We took a look at the data for thousands of ad accounts and compared the metrics to last March. What did we find? Performance isn't drastically different than last year. A drop in performance might not be due to Meta at all - read on to find out more!
In this article, weâll discuss why brands in the Health & Beauty sector need to make shipping fulfillment a priority as they scale their business from zero to multi-million dollar revenue, and how ShipBob and Triple Whale can help get them there.Â
In this article, weâll discuss why exactly the US government is pushing for a ban (or at least a divestment from Chinese investors), how brands have benefitted from TikTok in recent years, and why we think a TikTok ban would be bad for small businesses (backed with a peek into Triple Whale data).Â
Looking for ways to create a strong brand identity for an ecommerce website? Boost your ecommerce site's recognition by implementing these 11 concise tactics.
Have you ever wished there was a way to see how your brand's data stands up to others in your field? Enter Trends, Triple Whaleâs latest and greatest industry benchmarking tool. A brand new way to see how your companyâs metrics - like ROAS, CPA, and CPC - compare to those of your peers.Â
Remember when we actually enjoyed shopping malls? In this article, we'll talk about how direct-to-consumer sales have nearly made malls a thing of the past and what brick-and-mortar retailers can do to seamlessly operate their business both online and in-person. Because, at this point, if youâre only selling brick-and-mortar, youâre losing out on sales.Â
It's hard to believe a company like Gymshark started in a garage and is now competing with brands like Nike, Lululemon, and Adidas. We got a peek at Gymshark's 2023 financials, which showed 15% year-over-year growth and a slim 1.8% profit margin. How does their marketing spend compare to Triple Whale brands in a similar revenue cohort? Answer: they spend way, way more. Read on to find out why.
It's tough work getting into the country's biggest retailers, and Simple Modern has laid out a strategy for taking a successful DTC business from online-only to filling the shelves of Target, Walmart, and Costco. Lots of lessons for how to successfully pitch your product to brokers and buyers in this article!
Need a way to track and credit sales conversions to all of your customer's touchpoints along the buying journey? This blog breaks down how linear attribution works, and how to leverage it to work for your business.
The MKBHD x Ridge partnership represents a new trend in ecommerce, where a well-known creator joins forces with an established brand, rather than trying to build their own business from the ground up. In this article, weâll discuss why this type of partnership is mutually-beneficial and why we believe it represents the future for creator-led brand partnerships.
Have you noticed a lot more alcohol-free or alcohol alternative beverages popping up? You're not the only one, and it's a real movement! In this article, we'll discuss what BrÄz is, what sets it apart, and take a look at its January 2024 ecommerce statistics benchmarked against other Triple Whale Food & Beverage brands.
In this article, weâll discuss why SMS/Email campaigns are essential for scaling Apparel brands, examples of the types of messages/campaigns that drive sales, and how a Yotpo x Triple Whale integration can empower you with a birdâs eye view of your data, to make better decisions.
In this week's episode of Whale Informed, Ethan and John discussed Mark Zuckerberg's âhonest reviewâ of the Apple Vision Pro, some strategy and news surrounding a creator-led brand that dropped their ecommerce presence last week.
Did you tune in to The Big Game to watch football, get advertised to, or to see Taylor Swift? Lucky you, you got all of those things! In this article, weâll take a peek at some of the hottest Super Bowl ads, how brands are trying to latch onto the Taylor Swift rocket, and a peek into the Triple Whale data to see how our brands spent money on advertising the big day this year compared to last.Â
TikTok might be the best place to advertise low ticket items, which might feel counterintuitive to someone looking to increase their AOV. But what if you treated TikTok as an acquisition funnel to turn low AOV into higher lifetime value? It's a great idea. Read more about it here!
Introducing Whale Informed, the show where we don't provide business advice, but we do tell you what's happening in and around the ecommerce world. In this blog from the episode content, we break down authentic brand endorsements, the path to the first 1-person $1 billion dollar company, and a peek into some 2023 industry trends. Give it a read!
2024 is bound to be a wild year for DTC brands! Our Head of Consulting, John Coyle, shared five predictions for 2024 based on what we learned in 2023. Give it a read, and let us know if youâre ready for where these trends are heading!Â
No holiday hangovers allowed! Here's how Triple Whale clients are tackling the typical slow period of January, with marketing metrics from Meta, Google Ads, and TikTok along with some industry insights from agencies.
This article outlines some ways to utilize big data to improve the customer experience, and how some cutting-edge AI tools can break down big data barriers to make the valuable information more accessible to your team.
Introducing a brand new integration, Yotpo x Triple Whale. Now you can track your SMS + Email marketing campaign performance directly within Triple Whale, so you can make better decisions with your data.
Some big brands made some big moves on TikTok for BFCM 2023, and they'll be dancing their way to the bank. Take a closer look at the potential for DTC brands advertising on TikTok, and how over 11,000 Triple Whale customers allocated ad spend to this relative newcomer to the online advertising arena.
With data from over 11,000 Triple Whale stores across different revenue cohorts, we outline how brands chose to allocate spending to Google Ads and how those ads performed for BFCM 2023.
Managing your shipping and fulfillment data just got a whole lot easier with the new ShipStation x Triple Whale integration!
When you track and analyze cohorts, you can craft highly effective marketing campaigns without going over your budgeted ad spend. This article outlines how cohort analysis is your ticket o an improved understanding of your customers and what motivates them to purchase your products.
It's the most stressful time of the year! Read on to learn quick tips for a successful BFCM, a review of what BFCM looked like in previous years and what we expect this year, and some stress-reduction hacks to keep you sane during the busiest gifting season.
What are post-purchase surveys, and why do they matter? In this article, we'll discuss what you should ask in a survey and how to use your responses to improve the customer experience to keep your loyal customers coming back.
A review of why direct mail is relevant for ECommerce businesses, its benefits, how to set up a direct mail campaign along with tips for success, and how to measure your campaign performance.
Often an afterthought, the process of shipping your DTC product should be a primary focus for delivering a quality customer experience. This article discusses why you might want a shipping integration in your DTC store, factors to consider when choosing which integration to go with, and some of our favorite options for taking your shipping operation to the next level.
In this blog post, we'll talk about the Taylor Swift effect, how brands tend to wrap their arms around viral moments, and how you can prepare to capitalize on your DTC brand going viral to keep the sales rolling in long after attention fades.
Stop losing sales due to dull product descriptions. Discover strategies for persuasive and SEO-friendly text.
There's a lot of things to know about setting up and launching your own Advantage+ Shopping Campaigns on Meta. Here are 4 tips to get started!
A great introduction to video shopping, how to add shoppable videos to your site, and some tips for producing high-quality content for brands and influencers alike.
Heat culture is real, and so is Triple Whale. Learn how the Miami Heat used Triple Whale to help turn playoff hype into profit.
Subscription boxes are a great business idea, whether youâre starting one from scratch or adding to your existing DTC offerings!
If you're an OG, you remember the Facebook Power 5, but there's a new "Performance 5" FB is endorsing.
Pinterest isn't going anywhere, and with nearly half a billion active users, it can be a huge source of organic traffic. This guide will give you everything you need to know.
From product launches to fake holidays, take a look at eight marketing strategies for generating the most pivotal of moments: the purchase.
Shopify has announced they're now offering subscriptions within the app. Here's a quick guide for you to get started!
The ability to create product bundles right in Shopify is finally here! Learn why, when, and how to create bundles to increase your AOV and boost revenue.
Shopify announced 100+ different product updates for Summer â23, including but not limited to: Shopify Bundles, Shopify Collective, B2B features, and Shopify Sidekick. Read on to learn more!
Learn all about print-on-demand: a low cost, low risk way to build a DTC business or to elevate an existing brand with the swaggiest swag.
Shoot for the moon and you'll land amongst the stars: applies to moonshot marketing! Learn how to stand out from the crowd with creative marketing strategies.
Don't miss the prime opportunity to grab deal-motivated buyers!
Maximize your average order value by making offers your customers can't refuse!
Let's compare these two mighty contenders, Weebly vs Shopify, exploring their features, pricing, ease of use, design, Ecommerce functionalities, SEO capabilities and so much more!
Let your best-selling DTC product stay in the driverâs seat to drive success!
Short videos can = big gains!
Several LQBTQ+ brands created and promoted new products for Pride this year. Hereâs a quick roundup of 5 favorites in the DTC space that created interesting, inspiring, or just plain cool products.Â
Did you know that dynamic product ads account for 1/4 of paid social ads? Learn why you need to add them to your marketing plan.
As a business owner or marketer, you've probably heard of the term "customer lifecycle marketing strategy." But what exactly does it mean, and why is it so important?
Taking a deeper look into seasonal trends in DTC purchases and how you can maximize your ROI on ads in every quarter.
A chatbot with personality is the way to win the customer experience game.
Learn more about the way AI is shaping the future of shopping by utilizing conversational commerce to drive DTC sales.
In this guide to mastering lifecycle marketing, we'll show you how to create a personalized and effective customer lifecycle marketing that will help your business flourish like a well-tended garden.
Meta madness is still afoot. Here are 3 tactical things you can do to support marketing efforts if you're still affected.
Let's look at customer lifecycle vs customer journey, their differences, and their importance in eCommerce.
Nielsen's 2023 Marketing Report is 23 pages of delicious data on the state of advertising. Hereâs the TLDR, and what it might mean for you.
The lifecycle of your customer should take center place in your business strategy. With customer lifecycle journey mapping, you can use data to optimize and improve the entire customer experience from start to finish.
The cost to acquire a customer isn't getting any cheaper. Here are 6 actionable, highly effective ways you can invest in improving DTC customer retention today.
Ben walks you through some of the different ways you can use AI to help scale your ecommerce business in 2023.
The drought in the funding markets over the last few quarters may have you curious what's really going on. Drew's here to unpack the state of Consumer VC in 2023 for us.
In this article, weâll explore the benefits of starting a dropshipping store and explain why it can be a profitable and worthwhile business model for entrepreneurs.
Feeling like DTCÂ is dead? Drew doesn't totally agree. Here are his predictions for the future of ecommerce.
Learn how one retail consultant's failure illuminated "The Golden Rule"Â that now drives Nate's key decision-making.
Mad Rabbit recently raised a $10M Series A round. Drew Fallon, COO, shared his top 5 learnings with us here.
Learn Nate's best tips &Â tricks for gathering your data, setting meaningful goals, and surfing the wave of data with ease.
DTC businesses are growing, but the practice of building and launching ecommerce brands is broken - and needs to be fixed. The solution? A new DTC operating system.
This post has everything you need to know to select one of the best eCommerce agencies. We have assisted with that process by compiling our top six eCommerce Marketing Agencies which will help you scale profit in 2023.
Uncover Klaviyo's email and SMS pricing plans with our in-depth review. See why Klaviyo is your best choice for a robust marketing strategy. Start optimizing now.
Check out this post for 4 rules automations that can help you take your ecommerce business to the next level.
The Shopify app store is home to thousands of independently developed apps for your store that can help you with functionality that expands beyond Shopifyâs core product. In this article, we've rounded up the 10 best apps that every store needs in 2023.
In this blog post, you'll find out 8 main reasons why you absolutely should list your products on Amazon and what makes selling on Amazon worth it despite all the downsides.
Not knowing our numbers inside and out killed us. You need to know your numbers in order to survive in 2023. In this blog post we'll tell you what we did to get through this obstacle and how we solved it.
With the right AI tools, eCommerce stores can streamline business processes, boost conversions, and improve sales. Here are the top AI tools you can look into.
More than half of consumers start their product search on Amazon. In this blog post, weâll explore how to make money on Amazon by utilizing Amazonâs fulfillment services, product reviews, and paid advertising.
Why is video marketing important for ecommerce brands, what are the benefits, and how do leading DTC brands use different types of videos to drive more sales? In this post weâll cover all of this and more.
Want to take your brand from 7 figures to 8 figures in 2023? You wonât get there just by changing your ad account structure! In this blog you'll find 5 keys to scaling your ecommerce business that your agency is not telling you.
If youâre in the world of DTC â whether thatâs in marketing, running your online store, or youâre just an aficionado â youâre in luck. Weâve put together a curated list of the top 10 ecommerce podcasts youâll want to tune into in 2023. Stick around to the end to find out our absolute favorite picks.
In this post, we'll focus on some of the most effective and advanced eCommerce marketing strategies you can use to boost your business performance, sales, and ROI.
A conversion funnel for eCommerce follows the same rule as the customer journeyâhowever, it also contains elements specific to your industry. This can show up as the tools you use to bring potential customers one step further in their buying journey. DTC Shopify merchants who want to grow their eCommerce business need to understand this process, and design a funnel to help them along their way.
Twitter can get overwhelming, especially when it comes down to who you should follow, so hereâs a list of ten DTC folks you should follow on Twitter.
Sustainability is crucial, but how does it fit into a business model in a way that makes sense? In this article, we'll find how to pair supporting our planet with growing your business.
Selling your ecommerce business is your exit strategy should you tire of running your business or itch to move to the next big project. Hereâs an overview of what buyers look for when acquiring an ecommerce business.
Every ecommerce business has finite resources, time, and budget when it comes to operations. To improve any area, others must take a hit. In this article, we'll dive into ways brands are using automation across their entire tech stack.
Most of my product launches and even just back-in-stock launches are over 6 figures in just one day. Pretty awesome right? I think so too, here is how we did it.
In this article, we'll share some thoughts and recommendations for those interested in boot-strapping a food or beverage startup.
While focusing on growing your brand and marketing, you must focus on building your fin-tech stack. In this article, we'll find the best ways to keep a negative cash conversion cycle.
It can be a challenge to set up and manage shop sites in different currencies, tax rates, and shipping methods. In this article, we'll discuss how to sell in multiple countries with Shopify, including some tips and tools to make the process easier.
While plenty of apps will have you believe you need fancy âAIâ product recommendations, it doesnât have to be complicated. In todayâs post weâll talk about how you can create a simple offer that adds incremental revenue to every sale.
In this post, we explain how SEO impacts e-commerce brands and the essential elements of a successful strategy.
eCommerce trends tend to come and go, but some of them are so impactful that they stick around. Join us as we delve into ten trends that are here to stay.
For ecommerce brands, one of the main questions many ask as they get started is this: What are the best Shopify apps to use in 2022 for ecommerce?
Overwhelmed by the sheer number of resources in the Spotify App Store? You're not alone. Check out some of our favorite apps to increase salesâand tune out the noise.
In order to grow your DTC brand, you need to attract customers. Here are a few ideas to help your customer acquisition strategy.
The explosive growth in e-commerce shows no signs of stopping. Find out how it works here.
In this episode, we sit down with Jordan Konkol from Whale Farm and discuss his incredible journey as a top-level media buyer.
In this episode of ROAS we go over the future of e-commerce & tons of other high-value topics with Ben Parr #ROAS
in this episode of roas we go over how moiz ali made 100m and how he goes about building companies and investing them. #ROAS
In this episode of ROAS, we go over how to take numbers and turn them into narratives to help grow you ecom business in an effective manner. #ROAS
In this episode of ROAS, we go over how to become a great freelancer in the DTC/ECOM space in 2002 #ROAS
In this episode, we sit with Charley and talk about his life from punk rockstar to marketing master and Facebook ads wizard. #ROAS
In this episode of ROAS Kelly Vaughn goes over her stellar career and how she went from agency owner to a Shopify app builder. #ROAS
In this episode of You're Not Your ROAS we have on the Snow brothers and go over what it's like building out a DTC marketing agency. We also go over the pros and cons of living in Miami, working as dentists as well as the trials and tribulations of start-up life.#ROAS
In today's podcast, we go over how Dennis Hegstad built and sold his Shopify and how he's built such a successful career. #ROAS
One of my favorite podcasts to date. I am huge Shack Stan and even more after this pod. He talks about his journey from being a professional soccer player to building a DTC Empire. The paths he has taken and the amount he has accomplished is mind boggling. What a human. #ROAS
Cody Plofker the Head of Marketing at Jones Road stops by to share his journey from S & C coach to media buying savant. He articulates some macro takeaways on how he structures budget and pontificates on the epicness of jet skiing. The force is strong with this one... *Editor's note: I forget to switch my headphones. There is a little echo in the first couple mins that goes away. Sowwwwy. Won't happen again :) #ROAS
In this episode, Jess has us laughing all the way to the bank while stuff our proverbial pockets with amazing strategy and tactical tidbits. From embroidering Nike patches, to fathering the infographic and launching a successful agency. This one has it all! #ROAS
Ash Melwani comes on the pod to drop serious heat. He goes into how he built Obvi into a massive DTC Darling. The product development, the creative process, how he scales his campaigns and his testing structure. Then he has one of my favorite Rapid Fires. Don't want to miss this one!
Incredible conversation with an incredibly impressive human. Chris and his team created not only a new sport, but a whole new market. From a rural CT town to hustling CROSSNET on the beaches of Miami to being in 3000 big box retailers. Living the American Dream đșđž! #ROAS
We were joined by the supply chain guru Pranay Srinivasan and talked all things supply chain. Pranay goes deep into the intricacies of the supply chain and explains how we got into the current supply chain kerfuffle. #ROAS
In this episode Jason Wong, the international man of mystery and eye lash kingpin goes into the three stages of building a brand, talks about the intricacies of the supply chain and why packaging isn't only about the cost. #ROAS
In this episode of ROAS we sit down with Jeremiah Prummer the CEO of KnoCommerce and talk about everything from personal life to the hardships of building a SaaS company #ROAS
In this episode, we go over how Kenny Hanson built mentor pass and how to provide real value to others. #Adspend
In this episode of Adspend with Zach stuck we delve into his strategy for building brands, why he just bought a new company, and how he approaches DTC. #Adspend
In this episode of Adspend we go over holiday marketing and seasonal marketing, how to increase aov, and the science of landing pages.
We run through a lot in this episode, so strap in. Josh talks about scaling a brand from 0 to $6.5mm in year. He tells us the story about running a 500k a month company at the age of 20 and how he stayed positive/motivated during challenging times. Lastly, Josh killed it during our rapid fire round. You don't want to miss it!
DTC brands are scaling faster and smarter with Triple Whale â check out our case studies on some of the brands we work with.
Supercharge your growth with a purpose-built ecomOSÂ for brands and agencies.