Each week, we're taking a peek at ad performance for thousands of Triple Whale customers across a broad spectrum of industries to pick out trends in ROAS, CPA, CPC and CPM on platforms like Facebook, Google Ads, and TikTok. Last week we had a special holiday, Mother's Day, that may have have influenced how ads performed.
The evolution of attribution models has paralleled the complexity of consumer paths in the digital age. As marketing campaigns became multichannel and consumers began interacting across multiple platforms, the need for sophisticated models like position-based attribution became apparent. In this article, we outline exactly what position-based attribution is and how it can lead to more efficient and effective marketing efforts.
In the DTC world, the messaging sent to customers is often endless. How can you stand out from the noise? Discover what your customer wants and tailor your messages directly to their needs and you'll see much better results. Read this blog to discover how Obvi did exactly that using Sendlane.
What's the secret to customer acquisition? There's a newer, systemized, and more efficient way to drive results for your DTC brand, and it involves having a dialed-in brand, creative, and performance marketing strategy. With all of these aspects working in harmony, the success will come! Read on to learn more!
Talking with Moby and still unsure how to prompt it to get the answers you need? This blog details 10 very useful prompts you can try with Moby to get the low down on ad performance, daily profit & loss, discount codes, and more!
The AI Transformation is here! Check out Issue #4 for your introduction to the new Triple Whale, with use cases, platform updates, trending prompts, the board of the week, and a little behind the scenes of Triple Whale.
These days, there's a plethora of data available for DTC brand owners to utilize in their marketing efforts, but there's often so much data it's tough to make timely and informed decisions. In this article, we discuss the benefits of using SQL for marketing in ecommerce to gain a deeper understanding of your customers, optimize your marketing campaigns in real time, and drive significant revenue growth.
Many DTC brand owners find themselves in a black hole of business logic as they scale, and trying to gather information from several platforms at once means it's more difficult to make confident decisions with the data. Christina Springer Owen detailed how True Classic built a data platform from the ground up in her talk at The Whalies, and she provided some very actionable advice for creating and using a stable data platform.
We're back with another issue of The AI Transformation: a product update on all things Triple Whale! Read on to discover use cases for the new verrsion of Triple Whale, platform updates, trending prompts with Moby, Sequences, the Board of the Week, and a glimpse behind the scenes at what our team is excited about!
Have you met Moby? This article walks you through your first meeting with an incredibly powerful tool! Learn how to use Moby's features as well as some best practices for getting the most out of your prompts for better insights.
The next generation of Triple wWhale features an easy way to talk to your data, but you have to know how to ask the right questions. In this blog, we'll discuss best practices for data management as well as best practices for using SQL in marketing.
A customer may visit many channels along their journey before making a purchase or conversion. In this article, we will examine everything from what a multi-channel attribution model is to how it can impact your business, Google Analytics, your marketing budget, and more. You'll learn about multi-channel attribution models and how they're related to marketing campaigns, customer data, etc. Read on!
You may have heard about how Moby can write SQL queries for you - but a basic understanding of how SQL works will go a long way in understanding how to use Triple Whale effectively to get your questions about your data answered. In this article, we’ll give a brief introduction to SQL, SQL syntax, and basic commands you’ll need to get started.
The ecommerce sea is vast, deep, and can be confusing - but not with Moby as your guide! In this article, we'll discuss what Moby can do, introduce you to Sequences, discuss some popular questions marketers are asking Moby, as well as review our favorite board of the week. Dive in!
If you're not first, you're last. That's how we used to look at attribution. But the Markov Chain Attribution takes various touchpoints into account to examine the likelihood or probability led the customer toward the final action: the sale. Read this blog article to uncover the fundamentals of the Markov Chain Attribution Model for Marketing.
Many members of DTC Twitter were sounding the alarm that something was very wrong with Meta in March of 2024. We took a look at the data for thousands of ad accounts and compared the metrics to last March. What did we find? Performance isn't drastically different than last year. A drop in performance might not be due to Meta at all - read on to find out more!
In this article, we’ll discuss why brands in the Health & Beauty sector need to make shipping fulfillment a priority as they scale their business from zero to multi-million dollar revenue, and how ShipBob and Triple Whale can help get them there.
Unlock marketing ROI with multi-channel attribution. Optimize budgets, high-value channels, and your customer journey with AI-powered data-driven decisions.
Looking for ways to create a strong brand identity for an ecommerce website? Boost your ecommerce site's recognition by implementing these 11 concise tactics.
Remember when we actually enjoyed shopping malls? In this article, we'll talk about how direct-to-consumer sales have nearly made malls a thing of the past and what brick-and-mortar retailers can do to seamlessly operate their business both online and in-person. Because, at this point, if you’re only selling brick-and-mortar, you’re losing out on sales.
It's hard to believe a company like Gymshark started in a garage and is now competing with brands like Nike, Lululemon, and Adidas. We got a peek at Gymshark's 2023 financials, which showed 15% year-over-year growth and a slim 1.8% profit margin. How does their marketing spend compare to Triple Whale brands in a similar revenue cohort? Answer: they spend way, way more. Read on to find out why.
As a marketer, you can sometimes feel like you're running a bunch of ads without actually knowing which ones are working. Attribution in marketing is vital to ads management and driving sales to the bottom line. Read on to find out more about how to unveil the mysteries of attribution with Triple Whale!
It's tough work getting into the country's biggest retailers, and Simple Modern has laid out a strategy for taking a successful DTC business from online-only to filling the shelves of Target, Walmart, and Costco. Lots of lessons for how to successfully pitch your product to brokers and buyers in this article!
Need a way to track and credit sales conversions to all of your customer's touchpoints along the buying journey? This blog breaks down how linear attribution works, and how to leverage it to work for your business.
The MKBHD x Ridge partnership represents a new trend in ecommerce, where a well-known creator joins forces with an established brand, rather than trying to build their own business from the ground up. In this article, we’ll discuss why this type of partnership is mutually-beneficial and why we believe it represents the future for creator-led brand partnerships.
Have you noticed a lot more alcohol-free or alcohol alternative beverages popping up? You're not the only one, and it's a real movement! In this article, we'll discuss what Brēz is, what sets it apart, and take a look at its January 2024 ecommerce statistics benchmarked against other Triple Whale Food & Beverage brands.
In this article, we’ll discuss why SMS/Email campaigns are essential for scaling Apparel brands, examples of the types of messages/campaigns that drive sales, and how a Yotpo x Triple Whale integration can empower you with a bird’s eye view of your data, to make better decisions.
In this week's episode of Whale Informed, Ethan and John discussed Mark Zuckerberg's “honest review” of the Apple Vision Pro, some strategy and news surrounding a creator-led brand that dropped their ecommerce presence last week.
Did you tune in to The Big Game to watch football, get advertised to, or to see Taylor Swift? Lucky you, you got all of those things! In this article, we’ll take a peek at some of the hottest Super Bowl ads, how brands are trying to latch onto the Taylor Swift rocket, and a peek into the Triple Whale data to see how our brands spent money on advertising the big day this year compared to last.
No holiday hangovers allowed! Here's how Triple Whale clients are tackling the typical slow period of January, with marketing metrics from Meta, Google Ads, and TikTok along with some industry insights from agencies.
This article outlines some ways to utilize big data to improve the customer experience, and how some cutting-edge AI tools can break down big data barriers to make the valuable information more accessible to your team.
Take a peek at our new look and learn why good UX/UI is important for brands like ours (and yours)!
Introducing a brand new integration, Yotpo x Triple Whale. Now you can track your SMS + Email marketing campaign performance directly within Triple Whale, so you can make better decisions with your data.
After surviving yet another unprecedented year, eight marketing agencies are sharing their top predictions for 2024 based on some hard lessons learned in 2023.
With data from over 11,000 Triple Whale stores across different revenue cohorts, we outline how brands chose to allocate spending to Google Ads and how those ads performed for BFCM 2023.
Discover how you can use AI for ecommerce websites. Improve sales and customer experience, and take your ecommerce website to new heights.
When you track and analyze cohorts, you can craft highly effective marketing campaigns without going over your budgeted ad spend. This article outlines how cohort analysis is your ticket o an improved understanding of your customers and what motivates them to purchase your products.
This post breaks down the difference between the Referral or Affiliate programs at Triple Whale. Hint: they both can earn you some cash!
It's the most stressful time of the year! Read on to learn quick tips for a successful BFCM, a review of what BFCM looked like in previous years and what we expect this year, and some stress-reduction hacks to keep you sane during the busiest gifting season.
There are only 2 More Fridays until Black Friday. If you’re not prepared yet, that can sound scary. Here are some quick tips to get prepared and capitalize on the opportunity with Triple Whale:.
What are post-purchase surveys, and why do they matter? In this article, we'll discuss what you should ask in a survey and how to use your responses to improve the customer experience to keep your loyal customers coming back.
Picking the right platform can mean riding the wave of success or sinking like a brick in the digital ocean. So, let's introduce you to the contenders, BigCommerce vs. Shopify!
A review of why direct mail is relevant for ECommerce businesses, its benefits, how to set up a direct mail campaign along with tips for success, and how to measure your campaign performance.
Often an afterthought, the process of shipping your DTC product should be a primary focus for delivering a quality customer experience. This article discusses why you might want a shipping integration in your DTC store, factors to consider when choosing which integration to go with, and some of our favorite options for taking your shipping operation to the next level.
Ahead of the sales frenzy that is BFCM, our leader of Sales and Partnerships, Zach Rego, shares his best advice for how to use Triple Whale as your superpower to drive growth for your clients during this hectic (but profitable) period.
In this blog post, we'll talk about the Taylor Swift effect, how brands tend to wrap their arms around viral moments, and how you can prepare to capitalize on your DTC brand going viral to keep the sales rolling in long after attention fades.
Stop losing sales due to dull product descriptions. Discover strategies for persuasive and SEO-friendly text.
There's a lot of things to know about setting up and launching your own Advantage+ Shopping Campaigns on Meta. Here are 4 tips to get started!
Learn about the basics of SMS marketing, the benefits for your business, and some of the best platforms to make SMS a key part of your marketing strategy.
A great introduction to video shopping, how to add shoppable videos to your site, and some tips for producing high-quality content for brands and influencers alike.
In this article, we’ll discuss what SOC 2 compliance is, what it takes to get certified, and how to tell if your tools are SOC 2 compliant so you keep your data (and your clients’ data) safe.
Find out what programmatic advertising is, how it works, and how you can apply it to your own marketing campaigns.
In this blog post, we’re diving into the exciting relationship between financials, budgeting, and real-time analytics, and how they play a vital role in driving business success.The focus will be on how these three pieces form a cycle that helps businesses make informed decisions, plan for the future, and achieve their goals.
Subscription boxes are a great business idea, whether you’re starting one from scratch or adding to your existing DTC offerings!
Joining the right partner programs can be a tremendous boost for your agency, giving you an always-appreciated revenue bump.
Affiliate marketing programs are a great way to earn additional income, but you have to have the right partners. Here are our top 10.
Looking for ways to use ChatGPT more effectively in your store? Our new prompt generator makes it easy, here's how to get the most out of this powerful tool!
Curious about the differences between Wix and Shopify? This article breaks them down for you and which one is right for your business!
From product launches to fake holidays, take a look at eight marketing strategies for generating the most pivotal of moments: the purchase.
The ability to create product bundles right in Shopify is finally here! Learn why, when, and how to create bundles to increase your AOV and boost revenue.
Community isn't just a retention strategy, it's a growth strategy too. Learn how to grow from the grassroots today, and reap the benefits year-round.
Learn all about print-on-demand: a low cost, low risk way to build a DTC business or to elevate an existing brand with the swaggiest swag.
Some tips to keeping your ad names organized by following these naming conventions!
Don't miss the prime opportunity to grab deal-motivated buyers!
Maximize your average order value by making offers your customers can't refuse!
Let your best-selling DTC product stay in the driver’s seat to drive success!
Short videos can = big gains!
Launching a new product in 2023? Take a look at these tips from expert Oren John.
Let's dive into the world of Shopify vs Etsy, explore their features and advantages, and help you make an informed decision.
Over a decade ago, Aaron’s life was on a downward trajectory, and he was out of a job. But, he knew he could write. Ten sober years later, he’s currently the Head of Marketing at Recart and founder at iconiContent, having previously worked as Editor in Chief at Shopify Plus. He sat down with Rabah on You’re Not Your ROAS to deliver some life lesson nuggets of wisdom.
Did you know that dynamic product ads account for 1/4 of paid social ads? Learn why you need to add them to your marketing plan.
Discover the top ecommerce best practices by learning how to optimize your website, increase conversions, and boost sales with these proven strategies.
Discover all of the ways ChatGPT can help make your business more efficient.
A breakdown of breakeven ROAS and how it may be useful in building your hyper-growth DTC brand.
Taking a deeper look into seasonal trends in DTC purchases and how you can maximize your ROI on ads in every quarter.
If you don't know where your sales are coming from, you're wasting advertising dollars.
A chatbot with personality is the way to win the customer experience game.
Everyone thinks AI is coming for their job - but what if you're using AI to refine your skills and maximize your time? Learn how some creatives are using AI to their advantage rather than being left behind.
Learn more about the way AI is shaping the future of shopping by utilizing conversational commerce to drive DTC sales.
Learn how to use ChatGPT for your ecommerce emails, product descriptions, and landing pages.
Unleash your business's potential with this all-in-one guide to subscription marketing. Learn to attract, engage, and retain loyal customers. Get started today!
In this post, we'll explore what exactly customer lifecycle journey mapping is, why it matters in e-commerce businesses, the stages involved in creating a map for success, and some tips on how to get started.
The lifecycle of your customer should take center place in your business strategy. With customer lifecycle journey mapping, you can use data to optimize and improve the entire customer experience from start to finish.
The drought in the funding markets over the last few quarters may have you curious what's really going on. Drew's here to unpack the state of Consumer VC in 2023 for us.
Done right, TikTok has the unique power to create iconic brand moments.
Learn how one retail consultant's failure illuminated "The Golden Rule" that now drives Nate's key decision-making.
Mad Rabbit recently raised a $10M Series A round. Drew Fallon, COO, shared his top 5 learnings with us here.
Learn Nate's best tips & tricks for gathering your data, setting meaningful goals, and surfing the wave of data with ease.
In this guide, we’re presenting a beginner's guide to operational technology solutions for eCommerce businesses
Considering financing your business with debt? Learn about the popular types of ecommerce debt instruments and explore which one might be the best fit for your business here.
DTC businesses are growing, but the practice of building and launching ecommerce brands is broken - and needs to be fixed. The solution? A new DTC operating system.
Mobile attribution is essential for eCommerce businesses in the same way that a compass is essential when navigating uncharted waters. Without it, eCommerce businesses may find themselves adrift and in a sea of uncertainty.
Copy has the power to influence and persuade, just like a skilled archer and their bow. Crafting each word of an ad copy is similar to knocking an arrow on a bowstring and pulling back – you must use precision and finesse to ensure your message hits the mark.
Our home page copy, or the content we put on our main page, is the most important thing to drive action. We should always evaluate it. Use these simple principles, along with data tools, to tweak and improve your home page copy on a routine basis.
There are some really great tools out there for influencer marketing. Some tools have a higher price point, and some have a lower one. This post will help you make better decisions as you look for the right influencer marketing tools, let’s dive in!
As a business owner, you need a foolproof plan for your business in case a recession hits. Use these marketing strategies for a recession to protect your company from the looming crisis. The strategies will help ensure long-term business growth.
When you’re online shopping, what are the odds you pay attention to the copy over the images? Probably really low because we’re mostly visual people. In this blog post we'll find out what type of photos should you have on your site and how should you lay it out to convert customers and sell.
Since Facebook can be quite intimidating to new advertisers and smaller players, with its variety of ad formats and targeting options, this guide will give you a comprehensive overview of how to use Facebook Ads for eCommerce and how to correctly measure and attribute your ad performance.
Today our guest is David Bronkie.✔#DavidBronkie #success #podcast #podcastshow #lifestyle #podcastclip #SiblingsCandle
In this episode of roas we sit down with Jure and go over how he dominates the European markets with his agency #ROAS
In this episode of roas we sit down with Asher Ismail and talk about his journey as an entrepreneur and why he started uncapped #ROAS
In this episode, we sit down the LEGEND Nick Shackelford and talk about his event Geek Out and why in-person events are so important! #Adspend
In this episode of ROAS we have the heavy hitter Jason Portnoy go over everything marketing, from agency to clients, and how to build a strong business. #ROAS
In this episode of ROAS we go over how Rob Fraser went from ELITE mountain biking athlete to an ELITE Entrepreneur and his story with OutWay #ROAS
In this episode of ROAS we sit down with Sean McGinnis and talk about his career path as well as how he goes about building a management team that is focused on success. #ROAS
Saunder, Logan and Rabah do a review over some BFCM metrics and then we jump into what you can do to make your December uber awesome. We also take some Q/A from our viewers.
The fellas break down a bunch of landing pages, homepages and PDPs in this complete CRO breakdown with Shaun Brandt.
DTC brands are scaling faster and smarter with Triple Whale – check out our case studies on some of the brands we work with.
Supercharge your growth with a purpose-built ecomOS for brands and agencies.